Thimble Taking the pain out of needles, one patch at a time. Client: Thimble is a physician-led startup aimed at alleviating needle fear, a common aversion affecting over 60% of people with soothing, compassionate brand experiences in healthcare. Category: Naming, Brand Identity, Packaging, Website, Strategy Role: Senior Designer Team: Season Studio Project Overview Thimble sought to transform a universal source of anxiety into something calming and approachable. We named and shaped their brand identity to evoke safety and comfort branding that feels gentle, optimistic, and completely free of sharp edges. The full suite spanned packaging, website, and marketing materials to support their pre-launch rollout. Design Thinking Our goal was to craft a brand that felt as gentle and empathetic as Thimble’s mission. We began by developing a name that communicates both care and protection, “Thimble” evokes a familiar tool used to guard against sharp points, making it the perfect metaphor for their needle-alternative product. From there, we built a visual identity centered around softness: rounded forms, muted contrasts, and approachable typography, all free of sharp edges, ensuring every touchpoint eased anxiety rather than triggered it. This identity extended seamlessly across packaging, digital, and event collateral, helping Thimble launch with a brand that breaks from sterile healthcare norms and instead feels human, warm, and calming. The outcome was a cohesive system that positioned Thimble as a trusted, compassionate innovator in health tech. One that speaks directly to the emotional experience of its users.